IKEA Embraces Beetle Kill Wood

IKEA Canada was looking for a unique way to launch thier "IKEA OUR WAY" Campaign. This massive internal procurement and ethics overhaul, is the start of a multi year journey to make IKEA's operations sustainable and create educational and healthy environments for it's workers in worldwide factories.

The project required a lapel pin for all 8000 of IKEA's in-store associates. However the traditional metal lapel pin, made in China, was not in line with the ethos of the campaign. Earth Imprints sourced a BC manufacturer of beetle kill wooden coins and re-purposed the product as a pin. These round wood discs feature the unique "blue stain" of the mountain pine beetle infestation. Currently there are millions of acres of standing pine that requires harvesting or burning. Utilizing this wood creates a new industry for BC's decimated forest economy and a new purpose for this lumber.

In order to assist our client understand the Pine Beetle issue, Earth Imprints went one step further and commisioned a writer to prepare a background package on the Mountain Pine Beetle epidemic. By 2015 over 80% of BC's pine forests will be decimated by this insect.